Arbetsbeskrivning

Are you passionate about turning data into insights that drive growth? Do you enjoy connecting customer behaviour, CRM and paid media performance to create real business impact? Join Kappahl Group in Mölndal and help shape the future of responsible fashion.

At Kappahl Group, we create a responsible world of fashion. We promise our customers fashion made with less and made for more.

About the Role As a CRM & Performance Analyst, you will transform CRM, paid media and customer data into actionable insights that improve customer loyalty, customer value, marketing efficiency and profitable growth.

You will analyse performance across CRM and paid media, identifying what drives customer acquisition, loyalty, retention, repeat purchase and lifetime value, and help teams make better decisions through data-driven insights.

Working with multiple data sources, you will uncover opportunities, strengthen measurement and reporting, and recommend actions that improve commercial performance.

You will work closely with CRM and media teams and act as a trusted analytical partner across the business.

Key responsibilities

• Deliver reporting, analysis and insights across CRM and paid media.
• Analyse customer loyalty, engagement and member behaviour to identify opportunities for increased retention, customer value and profitable growth.
• Analyse customer lifecycle performance, including acquisition, repeat purchase, retention and lifetime value.
• Support CRM planning through segmentation, targeting and customer insights.
• Connect paid media performance with CRM outcomes and long-term customer value.
• Improve measurement frameworks, KPI definitions and data quality.
• Identify growth opportunities and proactively recommend actions.
• Support testing, experimentation and continuous optimization across channels.

Your Profile

We are looking for someone who combines strong analytical skills with commercial understanding and curiosity about customer behavior.

You have:

• A relevant university degree in business, analytics, economics, marketing, statistics or similar.
• At least 3 years of experience within performance analytics, CRM analytics, digital analytics or marketing effectiveness.
• Experience working with CRM data, segmentation, lifecycle metrics and retention analysis.
• Strong SQL skills and experience working with large datasets.
• Experience with BI and reporting tools such as Power BI or similar.
• Experience working with CRM platforms such as Voyado, Dynamics or equivalent.
• Experience with digital analytics tools such as Google Analytics or similar.
• Experience with Python or similar analytical tools is a strong advantage.
• A good understanding of paid media performance and measurement.

As a person, you are

• Analytical, structured and insight-driven.
• Commercially minded and focused on creating impact.
• Curious, proactive and comfortable challenging assumptions with data.
• Skilled at translating complex analysis into clear recommendations.
• Collaborative and able to build trust across teams.
• Solution-oriented and comfortable working in a complex environment.

You recognize yourself in our values Inclusive, Courageous and Joyful!

Are you interested?

The position is a permanent position with placement at our head office in Mölndal. Kappahl Group celebrate diversity and strive to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.

You apply easily by answering a few questions and attaching your CV. We apply continuous selection. Please apply sooner rather than later, but no later than the 23rd of August.

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Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 350 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland, Iceland and the UK, and online in more than 20 markets throughout Europe and Asia.

We want to make a difference in the fashion world and to lead the way by always keeping our promises: taking care of the world around us and minimizing the environmental impact for each garment. And at the same time fulfil our employee promise "We promise you the right to always be yourself - a place to belong”. The Kappahl team consists of some 4,000 colleagues in eight countries, all with different backgrounds, ages, skills and styles. Our common motivation is to create a responsible world of fashion and offer fashion to a wide variety of people and lifestyles. A responsible fashion that feels right, for the bearer and for the world we live in. Today, more than 99% of the products are made of certified and/or licensed materials. Our goal is 100% by end of 2026 and Kappahl Group’s overall climate goal is to halve the value chain's climate emissions by 2030. More information at www.kappahl.com.