Arbetsbeskrivning

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to: Global Division Communications Manager

As the Global Communications and Marketing Manager for ABB Metals & Power Conversion you will play a pivotal role in developing and executing the global communication and marketing strategies for our industry-leading business line. You will be responsible for enhancing the company's brand reputation, driving global marketing initiatives, and fostering effective communication with key stakeholders, customers, and internal teams. This position requires a strong blend of strategic thinking, creative vision, and exceptional communication skills to deliver impactful results.

This position is part of the Business Line management team, working closely with the product management team, sales and global communications community to identify growth opportunities and integrate them into the global communications strategy.

Reporting line:

Solid line to Division Communications Manager and dotted line to BL Metals & Power Conversion

Main accountabilities:

Strategy & execution

Develop and implement the global communications and marketing strategy for ABB BL Metals & Power Conversion, aligned with business goals, brand guidelines, and the broader division communications & marketing strategy. Own the marketing budget and track performance using key metrics.

Brand positioning & campaigns

Elevate ABB’s brand visibility and reputation in the metals & power conversion industry through integrated campaigns focusing on big ticket and growth themes as agreed with BL Manager & Division Communications Manager - covering digital, content, advertising, trade shows, and product/solution launches.

External communications & thought leadership

Build ABB’s industry voice by driving thought leadership content and maintaining strong relationships with key media outlets, trade associations, and influencers. Leverage media coverage to support strategic business priorities and announcements.

Digital marketing & lead generation

Implement digital marketing & lead generation strategies including marketing automation, social media, and account-based marketing (ABM) to drive demand. Partner with MDR and sales teams to improve lead quality and conversion throughout the pipeline.

Internal communications

Develop and deliver internal communication plans to support alignment, culture, and engagement - through channels such as intranet content, newsletters, town halls, and change communications.

Content & sales enablement

Oversee the creation of compelling marketing content and sales tools - including brochures, videos, presentations, case studies, and white papers - to support sales and engage customers.

Team leadership & market collaboration

Lead and develop a small global team of communication and marketing professionals. Collaborate closely with local unit communication managers across key markets, sales, and product groups to gather insights, align execution, and uncover growth opportunities.

Basic/required qualifications:

• 10+ years of marketing or marketing communications experience in a B2B environment (prefer technical/ industrial environment)
• Proven experience in global communications and marketing roles, preferably in the industrial sector, with a focus on B2B marketing.
• Demonstrated ability to develop and execute successful global marketing campaigns, utilizing a variety of channels and tactics.
• Exceptional written and verbal communication skills, with the ability to craft clear, concise, and compelling messages for various audiences.
• Proficiency in digital marketing techniques, including SEO, SEM, social media marketing, and marketing automation platforms.
• Experience managing and coordinating external agencies and vendors to deliver high-quality marketing materials and services.
• Analytical mindset with the ability to track and measure marketing performance, derive insights, and make data-driven decisions.
• Strong leadership skills with the ability to motivate and inspire a team, foster collaboration, and drive results in a global organization.
• Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

Preferred qualifications:

• Proficient with software used by marketing communications professionals such as Microsoft suite, Salesforce Pardot and/or other marketing automation platforms, CMS (content management systems such as Sitefinity/Adobe), survey tools, Google Analytics and other martech stack.

Location

• Flexible

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.