Job Description

In the role as a Web analyst, you contribute to digital profitable growth, playing a critical role in optimising the digital customer experience. You are responsible for full funnel behavioural analysis related to website traffic, user behaviour, product performance, and sales performance across all owned digital transactional channels.

You track key metrics, generate reports, and identify trends to make data-driven recommendations for improving website functionality, user engagement, and conversion. You collaborate with cross-functional teams to implement strategies that enhance the overall online shopping experience, such as A/B testing, all with the goal of increasing revenue and profit.

You are responsible for driving the behaviour analytics competence within Sales, acting as an expert user of SQL querying and extracting data from DEP.

Qualifications

We are looking for a person who is a connector and collaborator who knows how to navigate in a highly complex global environment. You have a self-going personality with a strong sense of responsibility and desire to make an impact. You have a strong entrepreneurial spirit and thrive in a constantly changing environment. We believe you are curious and triggered by improving the customer experience. Finding simple solutions to complex problems.

We’d love to meet someone who:

• 2+ years’ experience in web analytics, preferably within eCommerce or fashion retail, demonstrating track record of value creating improvements
• Has a degree in related field such as Business, Marketing, Data Science, Statistics, Economics, or a relevant discipline.
• Meritorious with a Master's in Business Analytics, Data Science, Marketing Analytics, or a similar field, which can provide a deeper understanding of advanced analytical techniques.
• Experience in managing and executing A/B testing and experimentation programs, working in Google Analytics, Tableau and Power BI
• Highly skilled in working with analytical programming languages such as Big query, SQL, R, or Python.
• Meriting to have worked with Optimizely, Content square, HTML, JavaScript or similar
• Beneficial with prior A/B testing experience
• Experience collaborating with cross-functional teams across digital / eComm and marketing
• Analytical and keen to find trends, patterns and true answers to maximize customer experience
• Excellent communication and presentation skills to convey complex data findings to diverse stakeholders.
• Business acumen and a deep understanding of e-commerce trends, digital marketing strategies, and user experience principles.

Additional information

This is a full-time permanent position based at our Head Office in Stockholm, starting as soon as possible.

Apply by sending in your CV in English as soon as possible, but no later than the 12th of May. Due to data policies, we only accept applications through career page.

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.