Arbetsbeskrivning

The Performance Marketing Expert role is responsible for the data-driven planning, execution, and optimization of paid digital marketing activities across but not limited to SEM, Social, OLV and Display channels. This role ensures that all campaigns are aligned with Volvo Trucks’ brand values and business objectives, driving high-quality traffic, lead generation, and measurable business growth. The Performance Marketing expert collaborates closely with Marketing team, Content Production team, Analytics, and Channel Owners to deliver efficient, effective, and on-brand digital activations.

Key Responsibilities

• Develop, implement and continuously optimize datadriven paid media strategies across channels such as SEM, Social, OLV and Display to drive highquality traffic, lead generation and measurable business results.

• Own the endtoend execution of paid media campaigns, including campaign setup, targeting, bidding strategies and budget allocation, to maximize ROI and support defined business objectives.

• Monitor, analyze and evaluate campaign performance on an ongoing basis, translating insights into concrete optimization actions, recommendations and performance improvements.

• Ensure that all paid media activities are fully aligned with Volvo Trucks’ brand guidelines, messaging frameworks and compliance requirements.

• Collaborate closely with the Content Production team, Analytics, Channel Owners and local market teams to deliver integrated, coherent and datadriven digital activations across markets.

• Stay continuously up to date with digital marketing trends, platform developments, new formats and best practices to proactively identify innovation opportunities and maintain a competitive edge.

• Drive efficiency and scalability in paid media operations by leveraging automation, platform capabilities and AIbased tools where applicable, while ensuring full adherence to brand, quality and compliance standards.

Requested Qualifications

• Deep handson expertise in paid digital marketing channels, including SEM (Google Ads, Bing), Social (such as LinkedIn and Meta) and Display advertising, with a strong focus on B2B performance and lead generation.
• Strong analytical skills and experience working with digital marketing analytics, attribution models and reporting tools to evaluate performance and drive continuous optimization.
• Proven experience in endtoend campaign management, including setup, optimization, budget allocation and performance followup across multiple markets and channels.
• Uptodate knowledge of digital marketing platforms, algorithms, formats, trends and regulatory requirements relevant for B2B marketing and paid media.
• Ability to work effectively in a global, multistakeholder environment, collaborating closely with content, analytics, channel owners and local market teams.
• Strong communication and project management skills, with the ability to translate data and performance insights into clear recommendations and actions.
• Creative and commercial mindset combined with a strong focus on datadriven decisionmaking, testing and continuous improvement.
• Experience working with AI and/or machine learningbased automation tools for bidding, targeting, optimization or reporting within performance marketing is considered a plus.

The position is based in Gothenburg and occasional travel may occur.

We are looking forward to receiving your application!

Don’t hesitate to get in touch if you have any questions or want to know more about this role.

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