Arbetsbeskrivning

💻 Community & Email Marketing Specialist 📍 This role can be based in : Utrecht (NL), Malmö 💶 Competitive salary 🌍 International team | 🏡 Hybrid working | 🧠 Learning & career growth

efficy group is the European home for Tribe, Apsis, and efficy CRM. For years, our brands have earned trust across European markets by building systems that are sovereign, compliant, and now AI-native. Today, we're bringing that story together under one roof, as your European partner for AI-powered CRM.

We help organisations turn customer data into autonomous action, structuring systems, orchestrating workflows, and building relationships that scale with AI. Over 300,000 users across 63 countries rely on us to grow smarter, move faster, and build lasting business relationships.

Job Overview

We're growing across Europe and looking for a Community & Email Marketing Specialist to join our international marketing team. You'll own efficy group's email nurturing, social media presence, and community touchpoints, turning content and messaging into consistent engagement across the customer journey. Your team can't wait to welcome you!

✔️ Own engagement and community-building channels at a growing European SaaS company

✔️ Work at the intersection of content, lifecycle marketing, and brand building

✔️ Clear responsibility and visible impact across the customer journey

✔️ Career growth opportunities and internal mobility

✔️ Modern offices in 11 European locations

✔️ Fun team events & continuous learning

✔️ Competitive salary with bonus system

✔️ Hybrid working policy : 3 days in office

Email Marketing & Lead Nurturing

• Build and optimise email nurturing flows: lead nurturing and newsletter campaigns

• Define the logic of email journeys, making sure the right message reaches the right audience at the right moment

• Track and analyse email performance (open rates, clicks, engagement, conversions) and improve flows based on data

Social Media & Community

• Own efficy group's social media presence across key platforms (LinkedIn, Instagram, Facebook, YouTube)

• Define social media strategy and content calendars aligned with campaigns, launches, and ongoing themes

• Translate core content into platform-specific posts, adapted to audience and channel

• Engage actively with the community by responding to comments and interactions to build brand trust

Review Platforms & Brand Advocacy

• Manage review platforms such as G2 and Capterra: keep profiles up to date, stimulate reviews, and feed insights back into marketing

• At least 3 years of experience in email marketing, social media, or community marketing, ideally in B2B SaaS or a digital environment

• Proven ability to build and manage email nurturing flows across lifecycle stages

• Experienced in owning and managing multiple social media channels, including content planning and execution

• Comfortable working both strategically and hands-on: you enjoy creating the plan and executing it yourself

• Data-driven, with the ability to track performance and continuously improve campaigns

• Proactive, structured, and communicative, you take ownership and make things happen

• Excellent command of English; additional European languages are a plus

Ready to make an impact?

✨ Ready to succeed and make an impact with us? Apply today – we can’t wait to meet you!

Please submit your application in english.

efficy is a people-first employer, committed to providing equal opportunities for all candidates. We take pride in the diversity of our team and welcome you—exactly as you are. This includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.

Disclaimer

efficy does not accept unsolicited assistance from search firms for this employment opportunity. Please refrain from making phone calls or sending emails.

All résumés submitted by search firms to any efficy employee via email, the internet, or any other method without a valid written search agreement in place for this position will be considered the sole property of efficy. No fees will be paid if a candidate is hired as a result of an unsolicited referral or through other means.