Arbetsbeskrivning

About TOTEME

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces. The company is rooted in values that promote the wellbeing of people, animals, and the planet.

TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.

The role

TOTEME is looking for a Digital Creative Manager to join our Ecommerce team full-time in Stockholm. In this role, you will oversee and elevate the digital design and overall creative expression across TOTEME’s global online channels, including the website, app, newsletters, and special projects. You will help shape the digital brand experience with a strong point of view and clear creative perspective, balancing brand storytelling with commercial impact. This role leads creative briefings for the digital placements, and collaborates closely with internal teams such as brand, production, and marketing to deliver an elevated digital brand experience. You will report to the Ecommerce Director, and you will lead and guide a Digital Designer.

Responsibilities

• Lead creative strategy and asset planning for all digital commercial channels, ensuring a digital-first, editorially driven approach.
• Manage and provide creative direction to a Digital Designer.
• Own commercial shoot briefings and translate creative direction into functional, engaging brand experiences online.
• Maintain creative consistency across all digital outputs, acting as a guardian of TOTEME’s visual identity, creative principles, and distinct digital voice.
• Oversee launches across digital platforms, including toteme.com, the TOTEME app, and newsletters ensuring creative coherence and intention across touchpoints.
• Brief internal and external teams on digital deliverables, managing the creation and implementation of assets across commercial channels.
• Partner with developers and ecommerce product teams to implement UX enhancements and drive continuous site improvements with a focus on experience, flow, and expression.
• Collaborate with the Editorial, Brand & Marketing teams on content and design framework for ecommerce and app pages, campaign storytelling, and curated edits.
• Collaborate with merchandising, buying, and marketing teams to align execution with commercial and seasonal strategies, acting as a bridge between brand vision and commercial goals.
• Support internal teams with commercial collateral for private clients, retail, and sales initiatives.

Your profile

• 5+ years in a similar digital creative role within ecommerce and/or digital experience, ideally within the luxury fashion or an adjacent industry.
• Proven experience in team leadership and cross-functional collaboration.
• History of successful relationship-building to designers, developers, product teams, and studio creatives on high-impact digital content.
• Strong commercial mindset with the ability to translate creative concepts into business-driving solutions.
• Confident managing brand expression across global markets while adapting to local user needs.
• Fluent in spoken and written English.

About you

• A creative thinker with a structured and strategic mindset.
• Able to balance design excellence with business goals and data-driven insights.
• Clear and confident communicator who thrives in collaborative, cross-functional environments.
• Proactive and independent, with a strong sense of ownership from concept through execution.
• Always curious and forward-thinking, with a passion for digital innovation and standout brand experiences.

This is a full-time position based at TOTEME's headquarters in Stockholm, starting as soon as possible.

TOTEME has teams in Stockholm, London, and New York, as well as retail spaces across Europe, North America, and Asia. As a member of our dynamic, creative, and highly collaborative team, you will take part in exciting projects and milestones, evolving within your role as you contribute to the company’s growth.

TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.

By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date. Find out more about our privacy policy here.