Arbetsbeskrivning

Full-time students from the School of Business and Economics at Linnaeus University are invited to participate in an exciting initiative to collaborate on their Master’s and Bachelor’s theses.

This project examines how Swedish small and medium-sized enterprises (SMEs) can navigate the complexities of serving government clients in emerging markets. Students will identify a target market, assess its unique challenges, and propose strategies to help Swedish businesses succeed in these regions. By applying concepts of international business, public sector procurement, and relationship marketing, students will provide actionable insights for SMEs looking to expand their reach. The outcomes of this project aim to empower Swedish SMEs with the tools to forge impactful partnerships and adapt their offerings to meet the demands of emerging economies.

Priority will be given to students studying international business, those with an industrial marketing background, and groups that emphasize inclusivity and diversity. Additionally, applicants who aim to publish their thesis as open-access on Linnaeus University’s DiVA platform will be given extra consideration.

Alex Matrsson

Swedish Pracademic

Nordics | Central Asia | GCC

Öppen för alla Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.