Arbetsbeskrivning

1. Strategic Planning:

- Develop and implement comprehensive marketing strategies aligned with the company’s business objectives.

- Conduct market research and competitor analysis to identify trends and opportunities for growth.

2. Team Leadership:

- Lead and manage the marketing team, providing mentorship and guidance to ensure high performance.

- Foster a collaborative and innovative team culture.

3. Brand Management:

- Oversee the development and execution of branding initiatives to enhance the company’s image and reputation.

- Ensure consistency of brand messaging across all channels and platforms.

4. Campaign Development:

- Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and social media.

- Monitor and measure the effectiveness of campaigns using KPIs and analytics tools.

5. Budget Management:

- Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic goals.

- Ensure all marketing activities are cost-effective and provide a positive return on investment (ROI).

6. Collaboration:

- Work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business objectives.

- Collaborate with external vendors and agencies for marketing initiatives.

7. Customer Engagement:

- Develop strategies to enhance customer engagement and loyalty through marketing initiatives.

- Utilize customer insights and feedback to improve marketing strategies and offerings.

8. Analytics and Reporting:

- Analyze marketing metrics and prepare reports for senior management on campaign performance and market trends.

- Use data-driven insights to refine marketing strategies and improve outcomes.