Arbetsbeskrivning

Job Description

As our Content Creative Lead, you will be responsible for driving innovative and cohesive creative content across all channels to support brand and business objectives. You will set clear strategies and KPIs, ensure efficient execution, and maintain high-quality performance.

Your responsibilities also include, but are not limited to:

• Implement and lead the content strategy across channels, ensuring brand consistency and innovative storytelling.
• Oversee and coordinate creative content output across all channels and platforms.
• Collaborate with Steering and Planning to create and manage messaging hierarchies for impactful campaigns.
• Work with cross-functional teams (Planning, Operations, CA, Studio, Creative partners, PR) to align creative execution with strategic goals.
• Guide and mentor operational and creative teams in content management.
• Lead brainstorming sessions, bringing fresh and innovative perspectives.
• Present ideas to senior stakeholders, provide feedback, and refine creative approaches for target optimization.
• Monitor industry trends to maintain relevance and competitive edge.
• Deliver on-brand and commercial creative content ideas to grow our channels and KPIs.

Qualifications

The ideal candidate is someone who has high attention to detail, excellent communication and presentation skills, and knows how to get their point across effectively. You thrive while juggling multiple projects and deliverables at the same time, maintaining calm and good judgment. With your strong collaboration and organizational skills, you lead your productions with ease and deliver strong results.

We see that you have:

• 8+ years of experience in creative production, including experience with various sub-processes within creative production to understand the full value chain.
• 4+ years of leadership experience, with previous reporting lines no more than three layers from the CMO (or similar).
• Experience in brand and campaign concept building, with a strong understanding of how to make brand identity come alive through creative assets.
• Skills in graphic design and layout best practices, and how creative assets can drive commercial value.
• Expertise in building strategic relationships and securing strong fashion perspectives in productions.
• Expertise in leveraging new technologies and tools to enhance the production process.
• Demonstrated understanding of the interconnection between brand identity and creative assets.
• A growth and digital-first mindset.

Additional information

This is a full-time permanent position for 1 year, starting January 1, 2025, or as soon as possible, and is based on-site in our Head Offices in Stockholm.

If you feel that your experience, skills, and ambitions are right for this role, please send your CV in English (no cover letter) by December 4, 2024. Due to GDPR, we only accept applications through our career page.

Company Description

We want to make it possible for everyone to look, feel, and do good. We take pride in our history of making fashion accessible to everyone and our ambition is to always offer fashion and quality at a great price in a sustainable way.

Do you want to join H&M on a journey to develop our brand for the future? At H&M, we believe that a strong brand is a prerequisite for a healthy business. H&M Brand Development is a global function with the mission to build brand value that grows the business. We set and drive a holistic brand and creative strategy and build an inspiring brand experience across all touchpoints and every interaction with consumers around the world. We create and steer brand-building marketing. We set the frame and orchestrate the global marketing budget and brand calendar. We support the business with frameworks and tools to empower the regions and business units to grow our customer base.

Inclusion & Diversity

H&M is committed to creating a diverse and inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.