Arbetsbeskrivning

We are now looking for a Content Creator to generate written content for our clients.

Job Overview:

The Content Specialist / Digital Content Creator will be responsible for developing, producing, and managing digital content across various platforms to promote brands, products, and services for clients based in the EU. This role is ideal for a creative and detail-oriented individual with a strong ability to create engaging content that resonates with diverse audiences. The work will primarily involve content creation, strategy development, and performance tracking, supporting businesses’ digital marketing efforts.

Key Responsibilities:

1. Content Creation:

• Write, design, and produce engaging digital content, including blog posts, articles, social media posts, infographics, and video content.

• Collaborate with clients to understand their goals, target audience, and key messages, and translate these into creative content strategies.

• Ensure all content aligns with brand guidelines and marketing strategies.

2. Content Strategy & Planning:

• Develop content strategies tailored to client needs, ensuring consistency across digital channels.

• Plan and schedule content calendars to maintain a steady flow of content across platforms.

• Stay up-to-date with industry trends and competitor activities to propose new content ideas and strategies.

3. Social Media Management:

• Manage and curate social media profiles, ensuring active engagement with followers and responding to comments/messages in a timely manner.

• Analyze social media metrics to track the performance of campaigns and optimize content strategies.

4. SEO Optimization:

• Implement SEO best practices in content creation to improve organic traffic and search engine rankings.

• Conduct keyword research and integrate SEO-friendly keywords into content while maintaining high quality and relevance.

5. Collaboration & Client Communication:

• Maintain regular communication with clients to understand their needs and expectations for content projects.

• Provide clients with regular content reports, insights, and recommendations for improvement.

6. Performance Tracking & Reporting:

• Track and analyze the performance of content across all platforms, using analytics tools to assess engagement and reach.

• Prepare reports on content performance and suggest adjustments to improve engagement and results.

Required Qualifications:

• Minimum high school education.

• B2 level knowledge of English.

• Basic proficiency in Swedish. Additional languages will be a plus

• Minimum 6 months of experience in content creation, digital marketing, or a related field.

• Proficiency in content management systems (CMS), social media platforms (e.g., Facebook, Instagram, LinkedIn), and analytics tools (e.g., Google Analytics, SEMrush).

• Strong written and verbal communication skills in English.

• Ability to work independently and manage multiple projects simultaneously.

• Creative thinking with a keen eye for detail.

• Experience with SEO practices and keyword optimization.

Desirable Skills:

• Knowledge of graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).

• Video production experience (e.g., filming, editing).

• Familiarity with content marketing strategies and trends.