GOALS is our attempt to give football the game it deserves. A fair game, that is a reflection of football, rather than the football industry. We want to make a game that’s fun right away, without players having to invest a fortune.

It’s a game about winning, but one where victory comes in more forms than simply winning matches. Focus on trick shots, design awesome t-shirts or create an arena that inspires greatness. No two players will be on the same journey. GOALS is for everyone, like football can and should be. It’s for the casuals and the pros. For the players, the managers and the fans. It’s for the designers, the audience and the divas. For everyone who loves the game itself or anything surrounding it. GOALS is football.

Read more about GOALS here.

GOALS is seeking a dynamic and results-oriented User Acquisition Manager to join our Marketing team. As the User Acquisition Manager, you will play a crucial role in driving the growth of our player base through strategic acquisition campaigns and initiatives. Your primary focus will be on acquiring high-quality users efficiently while optimizing campaigns to maximize ROI and drive long-term engagement and revenue.

• Develop and execute comprehensive user acquisition strategies to drive player growth and revenue for GOALS across various gaming platforms, including PC, and consoles.
• Plan, launch, and optimize user acquisition campaigns across multiple channels, including paid social, display advertising, influencer partnerships, and other performance marketing channels.
• Test and optimize marketing assets (videos, images, wordings) to identify which ones are the most efficient in different campaigns.
• Own and optimize GOALS store pages (Steam, PS Store, Xbox Store) to maximize organic traffic and conversion.
• Analyze campaign performance metrics, such as CPI, CPA, LTV, and retention rates, to identify opportunities for optimization and improvement.
• Collaborate closely with the product, and analytics teams to align user acquisition efforts with overall marketing objectives and game development milestones.

• 3+ years of experience in user acquisition or performance marketing roles within the gaming industry, with a proven track record of driving user growth and revenue.
• Deep understanding of PC and console ecosystems, including player behavior and acquisition channels.
• Proficiency in using user acquisition platforms and analytics tools, such as Meta Ads Manager, Google Ads, TikTok ads, X Ads and more
• Experience in cultivating relationships and collaborating with influencers and content creators to amplify user acquisition efforts and drive engagement.
• Comfortable working with a wide array of technical tools and workflows, like Miro, Jira, and Google Suite
• Strong analytical skills and the ability to interpret complex data sets to inform decision-making and optimize campaign performance.
• Passion for football and gaming, with a keen understanding of the target audience and market trends.If you're a strategic thinker with a passion for gaming and a proven ability to drive results through effective user acquisition campaigns, we'd love to hear from you. Join us in shaping the future of football gaming at GOALS!

The position is permanent and you can work from our Stockholm office, hybrid or fully remote from anywhere in Europe. It is important that you are able to communicate unhindered in verbal/written English.

For this position we do not offer relocation assistance. In addition to opportunities for creative impact and professional growth, working at GOALS has many other benefits likeoccupational pension, 30 days PTO, flexible work hours, stock optionsand more. Learn more here.

For this role we would like you to include:

• LinkedIn-profile, CV or any other document that showcase your experience
• A link to your portfolio if applicable

We strongly encourage you to apply even if you don’t feel that you tick all the boxes. You just might be exactly what we need, even if we haven’t understood it yet. GOALS is still a young company and we change quickly. But one thing that never changes is our conviction that we need a diverse studio environment, filled with different perspectives and skills.

Read more about our recruitment process