Arbetsbeskrivning

Be part of something altogether life-changing!

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term. Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.

The Product marketing Manager for Cytiva is responsible for global marketing programs for Lab scale resins, Imaging & Wb and Impurity ELISa product portfolios at Cytiva.

This position is part of the Discovery business Global Marketing team and will be based on-site in Uppsala but sometimes travel within Europe, UK or USCAN regions. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.

What you’ll do

• Designs and executes omnichannel lead gen and awareness campaigns for your products to enable funnel additions
• Present and maintain your marketing KPIs and targets- leads, funnel additions, funnel wins, etc. and develop counter measures where needed
• Identify and lead PSPs where necessary
• Create yearly marketing plan for responsible products
• Works on and launches NPI projects to deliver target value propositions, messaging, customer VOC, assets for launch, etc.
• Write and develop ad & promo materials for your products
• Liaise with creative agencies to develop creative concepts/ articles/ etc.
• Co-ordinates with marcom to ensure assets needed for campaigns and sales enablement are created and devlivered on time
• Works with R&D and technical groups to develop scientific content that resonates with your target customer.

Who you are

• Masters degree in marketing or life sciences or related field
• Minimum of 3 years experience in marketing/ product management/ marketing communications or other related field
• Experience in managing product marketing/ product management for 20-50 MUSD + business
• Demonstrated experience in building and executing lead generation and awareness initiatives
• Demonstrated experience in developing a strong strategic marketing plan
• Able to translate scientific concepts and product features to marketing messages and content that resonate with customers
• Demonstrated experience in building content/ creative concepts that speaks to the value of products/ builds storylines that resonate with the need of our customers
• Experienced and confident in managing marketing projects (NPIs, customer VOC, etc.)
• Comfortable and confident in reporting marketing KPIs to management
• Comfortable working in a matrixed environment with cross-functional teams and able to collaborate
• Live in the area nearby Uppsala and have the possibility to commute to our site daily.

Nice to have previous experience

• Working with/ Knowledge of Lab scale resins or HPLC/ FPLC chromatography systems
• Familiar with DBS tools: Transformative Marketing, Launch Excellence and PSP
• Able to communicate clearly and effectively with stakeholder
• Thrives in a fast paced matrixed environment
• Takes ownership and accountability of products and driven to achieve business goals

Application

We continuously assess candidates and invite them for interviews, so please don’t hesitate to write and send in the application. The recruitment will be completed as soon as a suitable candidate is found.

We look forward to seeing your application.