Arbetsbeskrivning

Join us to deliver a smoke- free future as a Key Account Manager for our E-tailers!

We’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and have been a leader in the industry for more than 200 years.

In the Nordic region, we are 1,600 employees based in Sweden, Denmark, Finland and Norway working in various functions and teams and together we are collaborating to deliver a smoke-free Nordics.

Role summary:

The Key Account Manager (KAM) for E-tailers is responsible for achieving business results in Sweden's E-tailer channel. The role will develop strategies that align with objectives, focusing on both long- and short-term goals. It is crucial for the role to establish and maintain positive relationships with decision-makers and collaborators, in order to improve the company's position in the specific channel. The role will also propose ideas, strategies, and investment plans to support business growth and develop partnerships within the channel.

Your main Responsibilities:

• Improve the consumer experience within the channel and attain channel P&L, commercial performance, and NPS by implementing commercial programs, projects, and initiatives. Drive ongoing optimization of E-tailer channel performance and operational efficiency.
• Activate and lead the E-tailer channel to trade the portfolios, ensuring executional excellence and delivering commercial performance.
• Increase sales of our brand portfolio on E-tailer Key Accounts by prioritizing metrics like volume, share of market (SoM), and product visibility.
• Work cross-functionally to create tailored national KA trade programs in the E-tailer channel. Take advantage of business-building possibilities, improve communication potential, and encourage information exchange.
• Ensure consistent monitoring of Key Accounts’ compliance programs and contract conditions, agreeing upon and undertaking timely improvement actions to improve performance against agreed objectives.
• Use E-tailers to offer specific consumer services such as lead generation, registration, lending/trial, and replacements.
• Initiate specific E-tailer channel analysis of sales, brand performance, promotion, and distribution issues to address them in business development activities.
• Ensure business fundamentals in terms of reach, distribution, availability, and fulfillment of the defined portfolio in the E-tailer Channel.
• Develop and recommend trade events and conferences in the E-tailer Channel, reinforcing communication and partnership with KAs, and generating customers' goodwill and dedication.
• Deploy brand guidelines, marketing programs, toolboxes, and consumer experience guidelines in the E-tailer Channel.
• Define and propose an investment strategy for the E-tailer Channel with prioritization of resources.
• Implement product display standards in the E-tailer Channel that align with merchandising principles, prioritize brands, and improve brand awareness and sales.

Requirements:

• Minimum of 5 years of experience specifically in key accounts, preferably in FMCG or retail. Experience in other sales functions and/or cross functional roles.
• Proven experience of successfully transforming strategic insights into commercial initiatives
• Excellent strategic competence and analytical ability, with the capacity to focus on details when necessary.
• Strong collaborator skills and a track record of creating cross-functional success.
• Outstanding project management skills, demonstrated through a structured and self-driven working style.
• Extensive business insight and financial knowledge, with a proven track record in budget management and P&L analysis.
• Strong communication and presentation skills.
• Proficiency in Swedish and English is required.

What we offer:

Our success depends on the dedicated people who come to work every single day with a sense of purpose and an appetite for progress. Join us at Swedish Match and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.

• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.

• Enjoy flexibility of hybrid way of working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs.

• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

• Take pride in delivering our promise to society: to deliver a smoke-free future.