About TOTEME

TOTEME is a Swedish fashion house founded in 2014 by Elin Kling and Karl Lindman. From the studio in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship and methodic repetition. TOTEME is a conscious label committed to making decisions that work in favor of people, animals and the planet.

The Role

TOTEME is looking for Lead Copywriter to join our team in Stockholm full-time. In this role you will be responsible for conceptualizing and creating compelling brand copy that is engaging, authentic and that clearly communicates TOTEME’s message and point of view. You will deliver creative and strategic copy that strengthens the brand, business and that inspires our customers across all communications channels and formats, online as well as offline.

Responsibilities

• Conceptualize, craft, edit and proofread copy across all of TOTEME’s touch points such as campaigns, online and social content, email campaigns, digital advertising, store signage, window messaging, brand projects, events, press releases and other corporate communications.
• Continually raise the bar for creativity, working closely with the Marketing & Communications and Brand teams to develop copy that resonates with the target audience and reflects the brand values.
• Create inspiring and persuasive messaging for digital marketing campaigns, experimenting with split testing where necessary and continuously applying learnings to optimize copy in these touch points.
• Owner of the Tone of Voice and other copy style guidelines
• Owner of the copy process for the organization, optimizing copy workflows and proposing improvements.
• Lead workshops and trainings for internal teams working with copy.
• Keep an eye on industry trends to ensure that the copy remains relevant, lively and engaging.
• Participate in and contribute to TOTEME’s social and environmental sustainability strategy.

Your Profile

• Minimum 6 years’ experience in a similar role at a fashion/luxury brand or at a creative agency.
• Able to deliver and adapt copy for a range of channels, adapting tone and catering to the different needs of the channels whilst guarding brand tonality.
• A first-class communicator that commands different copy formats and styles, long and short form texts.
• Strong editorial voice with knowledge of fashion, design and culture.
• Excellent command of English language and grammar.

About You

• A TOTEME ambassador who lives and breathes our culture and values
• Bring new perspectives, innovative approach and challenge current processes
• Excellent organizational and problem-solving skills
• Business and results-oriented with a commercial drive
• Able to work independently and as part of a team
• This is a full-time position based at TOTEME's HQ starting September 2024.

TOTEME has teams in Stockholm, London and New York and a growing number of stores in Europe, North America and Asia. You will join a dynamic, creative and highly collaborative team working towards exciting projects and milestones. You will contribute to the company’s development and have the opportunity to grow within your role.

TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.

By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date. Find out more about our privacy policy here.