Create and maintain alignment between research and

the product teams, by defining and prioritizing the

research needs;

Proactively guide and support strategic critical product

and business decisions, using insights from the team;

Manage the operational aspects of research to support

researchers in planning and conducting quality research

at scale;

Execute strategies to enhance the research scalability

and impact;

Ensure that Researchers leverage data analytics in

combination with qualitative and quantitative research,

to generate hypotheses, plan and deliver high-impact research;

Drive innovation by promoting new approaches to

conducting research and socializing the research findings;

Enable non-researchers to conduct user research to

support their decision-making on local initiatives within

their individual product areas through various initiatives.