Marketing & Communication Intelligence Leader
Company DescriptionCan you really reach out to the whole world, while working in a tranquil idyll in the middle of nowhere? In Älmhult you can. IKEA Range & Supply has the responsibility to develop, design, produce and supply IKEA retail channels with home furnishing solutions available to the many people. Each year IKEA Range & Supply introduces 2,000 new products in the 424 IKEA stores and other multichannel touchpoints around the world. The total range is almost 10,000 products. So what happens in Älmhult definitely doesn't stay in Älmhult. It reaches practically every corner of the globe. We have a new IKEA direction with many opportunities within our reach and we are taking next steps together to set ourselves up for success. Over the next few years, all of us need to be better than ever. We will strengthen the core of what we do in Range & Supply. This role is part of this transformation! We are on an exciting journey the years to come and all of us need to be better than ever! We will strengthen the core of what we do in Range & Supply and Marketing & Communication is one of these areas. Marketing & Communication (M&C) focuses on strategic development of the IKEA product and range marketing and communication, brand building communication as well as communication to the many people inside and outside of IKEA. The function M&C Intelligence and the role as M&C Intelligence Leader are new where you will take part of shaping it. Together with the M&C intelligence team, you will be responsible for leading the market research and data analytics function in Marketing & Communication, Range & Supply, securing that marketing & communication is built on profound knowledge, based on actionable and accessible user insights. You will identify and define what Marketing & Communication data, facts (information) and insights lay the foundation for strategic and business planning. You will combine new and existing knowledge about people, life at home, market context, business strategies, and IKEA brand performance and you will follow up and ensure all research & insights relevant to brand communication decisions are properly used and fully optimized to support the business and the creative approach. You make insight actionable by identifying, finding gaps and priorities that leads to growth opportunities. Job DescriptionYour assignment will also include;• Clarifying the main issues and challenges that the marketing & communication is supposed to overcome and propose a compelling approach and plan.• Leading the work of strengthening creative briefs with insights and strategic thinking, to ensure the work is on-brief.• Participating in and/or leading research projects within the intelligence area. You will lead the intelligence area on in close collaboration with the business and stakeholders across the IKEA Network and you will facilitate creative briefings, brainstorming sessions and workshops to help develop creative actions. This will require both extensive leadership experience and strong facilitation- and interpersonal skills but also in-depth knowledge of using insight products, methods and tools to help the business make better decisions. QualificationsTo be successful in this role we believe that you are passionate about working with data, insights and knowledge. You have a great interest in what makes a business, a brand and a product perform as well as what makes people act and think the way they do. You have a growth mind-set, you are curious to explore and eager to learn and you have the ability to inspire and influence creation. Other things we value are;• In-depth knowledge of IKEA business throughout the value chain and the IKEA Strategic Framework, strategy process and business planning.• Understanding of strategic segmentation, positioning, customer journey and customer experience.• Social/digital channel understanding essential.• Proven experience as a Planner (or similar), leading user research and developing insights for numerous international communication concepts that have been exceptionally successful.• Excellent written and spoken English. Additional informationPlease send us your application – CV and letter of motivation – in English. We really want to get to know you, so make sure you tell us why you are interested in this role, and why you would be a good fit for this role. Please note that we will review applications as they come through so do not delay, send in your application today! The last day to send your application is September 18th.